Concept Paper: Westfields Marriott Washington Dulles
This will be an image piece. Time frame will be between one and two minutes. Westfields Marriott Washington Dulles wants their target audience to know who they are and like them. Ideally, this will be distributed on YouTube, Facebook, and other sharing/social media websites.
Westfields Marriot Washington Dulles is an absolutely gorgeous hotel and conference center. It’s not your average hotel; “Convenient to DC and top area attractions, our Chantilly hotel captures the elegance of Northern Virginia’s colonial estates in a resort-like setting… the hotel offers a 24-hour fitness center, an indoor and outdoor pool, plus access to the signature Westfields Fred Couples Golf Club” (Westfields Marriot Washington Dulles, n.d.). It has found that due to its tucked away location, many people don’t know that it’s there. Additionally, when people see Marriot, they think “ off the highway hotel” and do not envision the grandeur that the Westfields Marriot Washington Dulles has to offer.
Because the major goal to the hotel is to increase it’s number of weddings, the target audience will be engaged couples.
- The Westfields Marriott Washington Dulles exists and is not just an everyday hotel. It is an escape from the traffic and chaos of Fairfax County, VA.
- It can offer engaged couples a wedding of their dreams without having to travel far.
- The Westfields Marriott Washington Dulles offers “the charm of colonial estates, the luxury of a five star resort, the wedding of your dreams, right in DC’s back yard.”
- The tagline could be “Westfields Marriott Washington Dulles is not a wedding venue; it’s THE wedding venue.”
Shooting Script: Westfields Marriott Washington Dulles
|1.||MS of couple. Man is covering woman’s eyes.||Soft music plays.VO: WESTFIELDS MARRIOT WASHINGTON DULLES…THIS IS WHERE YOUR STORY BEGINS.|
|2.||WS of man uncovering woman’s eyes. She is completely surprised.||Soft music plays.|
|3.||WS of back of couple looking at the entrance
of the hotel. Woman hugs man.
|Soft music plays.Man: DO YOU LIKE IT?Woman: YES!|
|4.||WS of couple walking towards the hotel.
Bellhop opens door for them.
|Soft music plays.Bellhop: GOOD AFTERNOON.|
|5.||MS of couple at reservation desk.Hotel Staff hands the couple their keys.||Soft music plays.Hotel Staff: ENJOY YOUR STAY, MR. SMITH AND MISS BROWN.|
|6.||WS of couple in hotel room, looking around
|Soft music plays.Woman: THIS IS LOVELY!|
|7.||WS of couple together walking on path
outside hotel. Grand entrance is still visible.
|Soft music plays.VO: WITH THE CHARM OF VIRGINIA’S COLONIAL ESTATES…|
|8.||MS of couple relaxing by the pool.||Soft music plays.VO: AND THE LUXURY OF A FIVE STAR RESORT…|
|9.||MS of couple on patio relaxing on acomfortable outdoor sofa with drink in their hands laughing.||Soft music plays.VO: WESTFIELD’S MARRIOTT WASHINGTON DULLES IS THE PERFECT ESCAPE FOR THE HUSTLE AND BUSTLE OF THE DC METROPOLITAN AREA.|
|10.||WS of couple sitting in a nice restaurant.
Waiter serves wine.
|Soft music plays.|
|11.||MS of couple at the restaurant. Man down on one knee.||Soft music plays.Man: WILL YOU MARRY ME?Woman: YES!|
|12.||MS of couple hugging.||Soft music plays.Guests at restaurant applaud.VO: IT’S NOT JUST A HOTEL; IT’S THE HOTEL.|
|13.||WS of same woman with her father walking
down the aisle of the patio. She is in a wedding
gown. Friends and family sit in nice chairs lining
|Wedding music plays.VO: AND WHEN IT COMES TO PLANNING THE WEDDING OF YOUR DREAMS…|
|14.||MS of couple sharing their first kiss as man
|Wedding music plays.|
|15.||WS of couple in Dominion Ballroom having
their first dance.
|Soft music plays.VO: WESTFIELD’S MARRIOTT WASHINGTON DULLES ISN’T JUST A WEDDING VENUE…|
|16.||WS of couple happily walking outside the entrance of hotel into the courtyard filled with wedding guests throwing sprinkles.||Soft music plays. Family and friends laugh and cheer.VO: IT’S THE WEDDING VENUE.|