Final Concept Paper and Shooting Script

Concept Paper: Westfields Marriott Washington Dulles

Focus:

This will be an image piece. Time frame will be between one and two minutes. Westfields Marriott Washington Dulles wants their target audience to know who they are and like them. Ideally, this will be distributed on YouTube, Facebook, and other sharing/social media websites.

Brand:

Westfields Marriot Washington Dulles is an absolutely gorgeous hotel and conference center. It’s not your average hotel; “Convenient to DC and top area attractions, our Chantilly hotel captures the elegance of Northern Virginia’s colonial estates in a resort-like setting… the hotel offers a 24-hour fitness center, an indoor and outdoor pool, plus access to the signature Westfields Fred Couples Golf Club” (Westfields Marriot Washington Dulles, n.d.). It has found that due to its tucked away location, many people don’t know that it’s there. Additionally, when people see Marriot, they think “ off the highway hotel” and do not envision the grandeur that the Westfields Marriot Washington Dulles has to offer.

Audience:

Because the major goal to the hotel is to increase it’s number of weddings, the target audience will be engaged couples.

Content Points:

  • The Westfields Marriott Washington Dulles exists and is not just an everyday hotel. It is an escape from the traffic and chaos of Fairfax County, VA.
  • It can offer engaged couples a wedding of their dreams without having to travel far.
  • The Westfields Marriott Washington Dulles offers “the charm of colonial estates, the luxury of a five star resort, the wedding of your dreams, right in DC’s back yard.”
  • The tagline could be “Westfields Marriott Washington Dulles is not a wedding venue; it’s THE wedding venue.”

Shooting Script: Westfields Marriott Washington Dulles

Video

Audio

1. MS of couple. Man is covering woman’s eyes. Soft music plays.VO: WESTFIELDS MARRIOT WASHINGTON DULLES…THIS IS WHERE YOUR STORY BEGINS.
2. WS of man uncovering woman’s eyes. She is completely surprised. Soft music plays.
3. WS of back of couple looking at the entrance
of the hotel. Woman hugs man.
Soft music plays.Man: DO YOU LIKE IT?Woman: YES!
4. WS of couple walking towards the hotel.
Bellhop opens door for them.
Soft music plays.Bellhop: GOOD AFTERNOON.
5. MS of couple at reservation desk.Hotel Staff hands the couple their keys. Soft music plays.Hotel Staff: ENJOY YOUR STAY, MR. SMITH AND MISS BROWN.
6. WS of couple in hotel room, looking around
and smiling.
Soft music plays.Woman: THIS IS LOVELY!
7. WS of couple together walking on path
outside hotel. Grand entrance is still visible.
Soft music plays.VO: WITH THE CHARM OF VIRGINIA’S COLONIAL ESTATES…
8. MS of couple relaxing by the pool. Soft music plays.VO: AND THE LUXURY OF A FIVE STAR RESORT…
9. MS of couple on patio relaxing on acomfortable outdoor sofa with drink in their hands laughing. Soft music plays.VO: WESTFIELD’S MARRIOTT WASHINGTON DULLES IS THE PERFECT ESCAPE FOR THE HUSTLE AND BUSTLE OF THE DC METROPOLITAN AREA.
10. WS of couple sitting in a nice restaurant.
Waiter serves wine.
Soft music plays.
11. MS of couple at the restaurant. Man down on one knee. Soft music plays.Man: WILL YOU MARRY ME?Woman: YES!
12. MS of couple hugging.  Soft music plays.Guests at restaurant applaud.VO: IT’S NOT JUST A HOTEL; IT’S THE HOTEL.
13. WS of same woman with her father walking
down the aisle of the patio. She is in a wedding
gown. Friends and family sit in nice chairs lining
the aisle.
Wedding music plays.VO: AND WHEN IT COMES TO PLANNING THE WEDDING OF YOUR DREAMS…
14. MS of couple sharing their first kiss as man
and wife.
Wedding music plays.
15. WS of couple in Dominion Ballroom having
their first dance.
Soft music plays.VO: WESTFIELD’S MARRIOTT WASHINGTON DULLES ISN’T JUST A WEDDING VENUE…
16. WS of couple happily walking outside the entrance of hotel into the courtyard filled with wedding guests throwing sprinkles. Soft music plays. Family and friends laugh and cheer.VO: IT’S THE WEDDING VENUE.
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Final Concept Paper & Shooting Script Draft

Concept Paper: Westfields Marriott Washington Dulles Focus: This will be an image piece. Westfields Marriott Washington Dulles wants their target audience to know who they are and like them. Ideally, this will be distributed on YouTube, Facebook, and other sharing/social media websites. Brand: Westfields Marriot Washington Dulles is an absolutely gorgeous hotel and conference center. It’s not your average hotel; “Convenient to DC and top area attractions, our Chantilly hotel captures the elegance of Northern Virginia’s colonial estates in a resort-like setting… the hotel offers a 24-hour fitness center, an indoor and outdoor pool, plus access to the signature Westfields Fred Couples Golf Club” (Westfields Marriot Washington Dulles, n.d.). It has found that due to its tucked away location, many people don’t know that it’s there. Additionally, when people see Marriot, they think “hotel” and do not envision the grandeur that the hotel has to offer. Audience: Because the major goal to the hotel is to increase it’s number of weddings, the target audience will be engaged couples. Content Points:

  • The Westfields Marriott Washington Dulles exists and is not just an everyday hotel. It is an escape from the traffic and chaos of Fairfax County, VA.
  • It can offer engaged couples a wedding of their dreams without having to travel far.
  • The tagline could be “Westfields Marriott Washington Dulles is not a wedding venue; it’s THE wedding venue.”

Shooting Script Draft: Westfields Marriott Washington Dulles

Video

Audio

1. MS of young couple in a barn scrunching up their noses as if something smells bad. Nature noises such as birds chirping, wind blowing, animals chewing, etc.
2. WS of couple in barn scrunching their noses; horses are in stalls on either side of the couple. Couple shakes their heads “no.” Nature noises such as birds chirping, wind blowing, etc. Horse neighs.
3. MS of same couple in a Las Vegas like chapel. Shiny heart garland is shown behind couple. Chapel music plays.
4. WS of couple in chapel. Red velvet covered pews and big heart pillows are on either side of couple. Chapel music plays. Man: I KINDA LI – Woman: NO.
5.  MSof couple in a garden; both are swatting bugs away. Nature sounds, specifically bugs buzzing around.
6. WS of couple in a garden. Man smacks a mosquito on his arm. Nature sounds, specifically bugs buzzing around. Man and woman at the same time: NO.
7.  MS of couple in a spooky ballroom. Cobwebs are seen. Dramatic organ music plays.
8. WS of couple in spooky ballroom. Old painting falls of wall. Dramatic organ music plays.  Crash from the painting falling off the wall. Woman: NO.
9. MS of couple outside. Lush trees are seen in the background. Couple is happy and smiling. Nature noises such as birds chirping, wind blowing, etc. Couple breathes a sign of relief.
10.  Shot pans around to the point of view of the couple. Nature noises such as birds chirping, wind blowing, etc.
11. WS of Westfields Marriott Washington Dulles. Nature noises such as birds chirping, wind blowing, etc. Couple VO: YES!
12. White background with red Marriott logo. FONT: Westfields Marriott Washington Dulles. VO: NOT JUST A WEDDING VENUE; THE WEDDING VENUE.

Reverse-Engineered Spot

This is a paper edit of CPT. Y and CPT. Z’s interview on the the responsibilities of leadership and camaraderie in the Army.

 

Video

Audio

1. Black screen with FONT:

CPT. Y and CPT. Z on leadership and
camaraderie in the Army.

Instrumental version of Amazing Grace plays.
2. MS of CPT. Y and CPT. Z Instrumental version of Amazing Grace plays.

CPT. Z: THERE’S A STEREOTYPE THAT IF YOU’RE IN THE ARMY, THAT YOU’VE GOT TO BE A MAN, YOU’VE GOT TO TAKE CARE OF YOUR FAMILY. AND YOU DON’T ASK FOR HELP. I THINK THAT’S PART OF THE ARMY MENTALITY.

3. Black screen with FONT:

But sometimes a solider needs help…

Instrumental version of Amazing Grace plays.
4. CS of CPT. Z Instrumental version of Amazing Grace plays.

CPT. Z: AND I THINK, AS COMMANDERS, IT’S IMPORTANT THAT WE RECOGNIZE THOSE SOLDIERS THAT NEED HELP AND TRY TO BREAK THAT BARRIER AND LET THEM KNOW IT’S OKAY TO COME FORWARD AND — AND ASK FOR THE HELP THAT THE ARMY CAN PROVIDE THEM.

5. Black screen with FONT:

Know that it’s ok to ask for help.

Instrumental version of Amazing Grace plays.
6. CS of CPT. Y Instrumental version of Amazing Grace plays.

CPT. Y: I’LL SHARE WITH A SOLDIER THAT EVERYTHING WASN’T ALWAYS AS IT MAY APPEAR. I MAY BE A COMMANDER, BUT I’M A MAN, I’M A HUSBAND, I’M A FATHER, AND I’VE MADE MY FAIR SHARE OF MISTAKES AND HAD SHORTCOMINGS. AT THE SAME TIME, SOMEBODY WAS ALWAYS THERE TO HELP ME.

7. Black screen with FONT:

Without getting the help needed, the unit will suffer as a whole.

Instrumental version of Amazing Grace plays.
8. MS of CPT. Y and CPT. Z Instrumental version of Amazing Grace plays.

 

CPT Y: SOLDIERS ARE THE HEARTBEAT; THEY’RE THE PULSE AND THEY’RE THE TEMPO OF THAT UNIT. AND IF THAT TENDS TO SKIP A BEAT…IT’S GOING TO SHOW.

9. CS of CPT. Y Instrumental version of Amazing Grace plays.
CPT Y: IF ONE SOLDIER IS HURTING, HIS FRIENDS ARE GOING TO KNOW ABOUT IT. HIS FRIENDS ARE GOING TO SUFFER FROM IT. IT’S GOING TO BRING DOWN MORALE.
10. Black screen with FONT:

Part of your job as a solider is to be brother to the rest of your unit.

Instrumental version of Amazing Grace plays.
11. CS of CPT. Z Instrumental version of Amazing Grace plays.

CPT Z: WE HAVE THE SUPPORT OF OUR FAMILY AT HOME, BUT OUR UNIT IS A FAMILY. AND WHEN ONE OF THEM IS IN TROUBLE, WE ALL COME TO THEIR AID. AND THAT’S HOW — THAT’S HOW WE MAKE SURE EVERYBODY IS TAKEN CARE OF.

12. MS of CPT. Y and CPT. Z Instrumental version of Amazing Grace plays.

CPT. Y: THAT CULTURE IS ONE THAT IT SPREADS AND IS ONE YOU’LL NEVER READ ABOUT IT…THERE’S NO SCIENCE TO IT…

13 CS of CPT. Y Instrumental version of Amazing Grace plays.

CPT. Y: IT’S JUST A CULTURE THAT ONCE YOU PUT THIS UNIFORM ON, THAT YOU’RE PART OF A FAMILY. AND IT’S A GRAND SCHEME OF TAKING CARE OF EACH OTHER, LEAVING NO MAN BEHIND…

14. CS of CPT. Z Instrumental version of Amazing Grace plays.

CPT. Z: AND THAT SAYING, LEAVE NO MAN BEHIND, IT DOESN’T JUST REFER TO WHEN YOU’RE ON THE BATTLEFIELD. IT REFERS TO JUST AS MUCH WHEN YOU’RE BACK HERE AT HOME STATION AND YOUR SOLDIER NEEDS HELP. YOU JUST DON’T LEAVE HIM OUT THERE ON HIS OWN. YOU BRING HIM IN AND YOU TAKE CARE OF HIM.

15. CS of CPT. Y Instrumental version of Amazing Grace plays.

 

CPT Y: A SOLDIER IS NO GOOD WITHOUT HIS FAMILY.

16. Black screen with FONT:

A solider needs his family, whether it be his
loved ones or his unit. Please know that your commanders are here to help.

Instrumental version of Amazing Grace plays.

 

 

Reverse Shooting Script: Coke’s Mean Joe Greene

Video

Audio

1. WS Steeler’s player Mean Joe Greene walking back to the locker room. A young male fan follows him. Crowd cheering.Young boy: Mr. Greene…
2. CS of Greene’s back. Crowd cheering.
3. CS of Greene turning around to look at boy. Crowd cheering.Greene: Yea?
4. MS of young boy holding a glass Coke bottle. Crowd cheering.Young boy: Ya need any help?
5. MS Green turning back towards the locker room. Crowd cheering.Greene mumbles: nah-naw.
6. MS of boy offering Coke. Crowd cheering.Young boy: Want my Coke?
7. MS of Greene turning around to look at boy. Crowd cheering.Greene: No, no.
8. CS of boy handing Coke to Greene. Crowd cheering.Young boy: Really, you can have it.
9. MS of Greene turning around to look at boy and take Coke. Crowd cheering and woman singing to music.Greene: Okay.
10. CS of boy handing Coke to Greene. Crowd cheering and woman singing to music.
11. MS of Greene holding the bottle of Coke. Crowd cheering and woman singing to music.Greene: Thanks!
12. MS of Greene taking a long drink of Coke. Crowd cheering and woman singing to music.
13. MS of boy turning back around towards the stadium field. Crowd cheering and woman singing to music.Young boy: See ya around.
14. MS of Greene finishing Coke. Crowd cheering and woman singing to music.
15. MS of Greene looking at the young boy. Crowd cheering and woman singing to music.
16. CS of Greene tossing towel to young boy. Crowd cheering and woman singing to music.Greene: Catch.
17. WS of young boy catching towel. Crowd cheering and woman singing to music.Young boy: Wow!
18. MS of Greene smiling. Crowd cheering and woman singing to music.Young boy: Thanks…
19. MS of Greene smiling.Font reads: Have a Coke and a smile. Coke adds life. Crowd cheering and woman singing to music.Young boy: Mean Joe!

Reverse Shooting Script: Allstate’s Mayhem (Snow)

Video

Audio

1. MS of Dean Winters lying in snow. Nature noises. Dean: I’m snow.  And just like you…
2. WS of Dean lying on a snow covered garage
roof.
Dean: the further into winter we go, the heavier I get.
3. CS of Dean in the snow. Dean: And while your pants struggle to support the heavier you…
4. Cut to a MS of sedan in garage. Creaking of wood. Dean: your roof struggles to support the heavier me.
5. CS of Dean in the snow. More creaking wood. Dean mischievously chuckles.
6. WS of Dean in snow from above trees. Dean exhales deeply.
7. Chunk of snow falls from tree on to Dean’s
chest.
8. Dean crashes through garage roof. Wood breaking and falling.
9. WS of Dean falling through roof. Wood breaking and falling.
10. MS of roof falling on sedan. Wood breaking and falling. Glass shattering.
11. MS of Dean, snow and wood lying on top of sedan. Dean: Your cut-rate insurance may no pay for this…
12. WS of Dean, snow and wood lying on top of sedan. Drums and music plays. Dean: so get Allstate. You can save money and be better protected from mayhem like me.
13. Black screen (Allstate logo) with font: AUTO I HOME I LIFE I RETIREMENT LOCAL AGENT 888-ALLSTATE Music. VO: Mayhem is everywhere. So get an Allstate agent. Are you in good hands?

Partial Concept Papers

Sweetgreen

Focus:

This will be a commercial piece; Sweetgreen wants its target audience to get up and make a purchase. Most likely, it will be a 30 second TV spot, however, it may also fair well as a longer spot on YouTube or Facebook.

Brand:

Sweetgreen is “a place where you can get fun, fashionable food that’s both healthy for you and aligned with your values. Simply stated… food that fits” (Philosophy, n.d.). The restaurant focuses on organic and local farmers while also striving to leave a small ecological footprint. The restaurant also boasts unique items; think spicy broccoli, roasted kale chips, fresh pressed juice, and agave dijon dressing. Although the salads are delicious, it can get pricey at $10 for a salad. Additionally, the locations are not easily accessible for the average person; Washington DC and town center parking can be a hassle.

Audience:

Sweetgreen’s target audience are people who are concerned about the environment and eating organically. People who understand that in order to eat clean, they need to spend a little extra money.

Content Points:

  • Eating locally, organic, and healthy can be delicious, fast, and is fairly affordable.
  • Clean, quality products may cost a little bit more but are worth it.

Westfields Marriott Washington Dulles

Focus:

This will be an image piece. Westfields Marriott Washington Dulles wants their target audience to know who they are and like them. Ideally, this will be distributed on YouTube, Facebook, and other sharing/social media websites.

Brand:

Westfields Marriot Washington Dulles is an absolutely gorgeous hotel and conference center. It’s not your average hotel; “Convenient to DC and top area attractions, our Chantilly hotel captures the elegance of Northern Virginia’s colonial estates in a resort-like setting… the hotel offers a 24-hour fitness center, an indoor and outdoor pool, plus access to the signature Westfields Fred Couples Golf Club” (Westfields Marriot Washington Dulles, n.d.). It has found that due to its tucked away location, many people don’t know that it’s there. Additionally, when people see Marriot, they think “hotel” and do not envision the grandeur that the hotel has to offer.

Audience:

Because the major goal to the hotel is to increase it’s number of weddings, the target audience will be engaged couples.

Content Points:

  • The Westfields Marriott Washington Dulles exists and is not just an everyday hotel. It is an escape from the traffic and chaos of Fairfax County, VA.
  • It can offer engaged couples a wedding of their dreams without having to travel far.
  • The tagline could be “Westfields Marriott Washington Dulles is not a wedding venue; it’s THE wedding venue.”

A Character’s Transformation

Schindler’s List 

ImageWhat is at stake?
During World War II, everything is at stake, especially the lives of innocent Jewish civilians.

Who is the central character? Why? Describe this character’s personal journey.
The central character is German businessman, Oskar Schindler, and the story is focused around his cookware-turned-ammunition factory which would ultimately become a Jewish sanctuary.

How is the character transformed?
Although, his original motive was to earn millions by employing a factory full of underpaid Jews, after witnessing the Nazi’s actions, Schindler is a changed man.He then used the factory as a hood to save over 1,100 Jewish people from execution.

What good reason does the character have not to act?
Schindler had many reasons to act indifferent during the holocaust. If he remained silent, his safety and fortune were guaranteed. Instead, he decided to act and took of risk of suffering the same horrific treatment as those of the Jewish community, if caught by the Nazis. 

The Graduate 

ImageWhat is at stake?
Happiness, loyalty, and success are at stake.

Who is the central character? Why? Describe this character’s personal journey.
The main character of film is 21-year-old, Ben Braddock. Immediately after graduating college, he is overwhelmed by the possibilities of his future and allows himself to become seduced by an attractive older woman, Mrs. Robinson.

How is the character transformed?
Ben’s direction is changed after he fell in love with Mrs. Robinson’s daughter,acknowledged his affair, and is (for lack of a better word) dumped. Although not career related, he now knows what he wants.

What good reason does the character have not to act?
If Ben had not acted, he may have not broken up the Robinson family, however,he also may not have fallen in love with their daughter.

Rebel Without a Cause 

ImageWhat is at stake?
The consequences for each character are different. Overall, both freedom and approval are at stake.

Who is the central character? Why? Describe this character’s personal journey.
The main character is rebellious teenager, Jim Stark. After being involved in a tragic accident, he walks away unhurt and seeks morality despite his parents’ best efforts.

How is the character transformed?
Throughout the progression of the film, Jim is transformed from a carefree boy to a young man who yearns to do the right thing. Whether admitting his role in the accident to the police or acting a mentor to new friend, Plato, Jim acts bravely in good character. He proves, once and for all, that he is not ‘chicken.’

What good reason does the character have not to act?
By not acting, Jim would have honored his parents’ wishes and guaranteed himself a life outside of juvenile detention.